Meet Frankie Marks: the world's least likely fashion PR. She got the job by fluke, she doesn't know the first thing about designers, she's always hungry, and she struggles to think before she speaks. When Frankie crash-lands in the prestigious GGC agency, her friends and family can't believe it - least of all her long-term (and long-suffering) boyfriend, James.
Frankie quickly realises she needs to use everything she's got to survive life behind the scenes of this glamorous and chaotic industry - with its eccentric characters, towering expectations, and ridiculous requests. But first, she needs to learn the difference between velour and velvet . . .
As the pressure builds and Frankie's personal life begins to take the hit, she starts to wonder if she'll ever manage to escape the strange world of fashion unscathed. And, quite frankly, does she even want to?